That’s the claim of Scott Karp, who has done the kind of analysis of the NYTCO’s earnings report that most journalists fail to do. His conclusion is that the company’s reports are slickly designed to conceal what may be double digit declines in print revenue. Carp remarks:
Honestly, I can’t really blame NYTCO or other newspapers for hiding the details on their bad news. If I were in their position, I’d be very tempted to do the same. But the MediaPost coverage really highlights how easily withheld information can lead to confusion, misunderstanding, or outright disinformation.
All newspapers are working overtime to find ways to overcome the decline in print ad revenue, which is outpacing the growth in online ad revenue, but those that are public companies have a fiduciary responsibility not to hide the ball.
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