{"id":596,"date":"2008-05-14T05:00:17","date_gmt":"2008-05-14T13:00:17","guid":{"rendered":"http:\/\/www.rightreading.com\/blog\/2008\/05\/14\/op-ads\/"},"modified":"2008-05-14T07:07:09","modified_gmt":"2008-05-14T15:07:09","slug":"op-ads","status":"publish","type":"post","link":"https:\/\/www.rightreading.com\/blog\/art-and-illustration\/graphic-design\/op-ads\/","title":{"rendered":"Op ads"},"content":{"rendered":"<p>No, not op eds &#8212; op ads. I had forgotten how pervasive op art was in advertising of the 1960s and 1970s. It was also a period of increasingly globalism, as design <strike>fads <\/strike>trends quickly spread from one culture to another.<\/p>\n<p>Italy produced some of the boldest op art ads, such as these ads for a film festival, left, and a design company, Alfieri &amp; Lacroix, right.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.rightreading.com\/blog-images-08\/op-ads\/italy.jpg\" \/><\/p>\n<p>Examples from the U.S. include ads for Fresh Start (whatever that is), left, and Ford Fairlane, right.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.rightreading.com\/blog-images-08\/op-ads\/usa.jpg\" \/><\/p>\n<p>Some of the quirkiest examples come from Japan, such as this (completely inappropriate) Yukio Mishima ad, left, and a book or movie called <em>A La Maison de Civecawa,<\/em> right.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.rightreading.com\/blog-images-08\/op-ads\/japan.jpg\" \/><\/p>\n<p>These examples are drawn from <a href=\"http:\/\/www.flickr.com\/photos\/pinkponk\/sets\/72157600267969060\/\">Pink Ponk&#8217;s 1950s-1970s advertising set on Flickr<\/a>.<\/p>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, not op eds &#8212; op ads. I had forgotten how pervasive op art was in advertising of the 1960s and 1970s. It was also a period of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[32,50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/596"}],"collection":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":0,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}