If I was still doing trade book publishing I would recommend to my authors that they try blog touring. Conventional book tours have their place, especially for developing bookstore relations and to some degree local media, but a virtual tour via blogs would certainly reach a much larger audience. The return from that audience would be less than from a conventional tour on a percentage basis but probably not as an absolute number, and the cost is minimal.<\/p>\n
It does require putting in some time, however. It might be worth hiring and assistant or a professional consultant. M. J. Rose at Buzz, Balls, and Hype offers sensible suggestions<\/a>. As in any kind of book work, market research is the most important element. The author embarking on such a tour must spend some time researching blogs for sympathetic content and getting to know their authors. Then: “Offer to come and guest blog. Or to do a Q&A. Or to give an except.” That’s sound advice.<\/p>\n MORE LINKS If I was still doing trade book publishing I would recommend to my authors that they try blog touring. Conventional book tours have their place, especially for developing…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2,50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/331"}],"collection":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":0,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe origins of virtual book tours
\n<\/a>New York Times<\/em> on virtual book tours<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"