{"id":309,"date":"2007-08-16T03:59:44","date_gmt":"2007-08-16T11:59:44","guid":{"rendered":"http:\/\/www.rightreading.com\/blog\/2007\/08\/16\/redesigning-the-penguin-uk-website\/"},"modified":"2007-08-16T04:01:41","modified_gmt":"2007-08-16T12:01:41","slug":"redesigning-the-penguin-uk-website","status":"publish","type":"post","link":"https:\/\/www.rightreading.com\/blog\/webwork\/redesigning-the-penguin-uk-website\/","title":{"rendered":"Redesigning the Penguin UK website"},"content":{"rendered":"

\"penguin<\/p>\n

At theBookseller.com, Ann Rafferty talks about her redesign of the Penguin UK site<\/a>. In essence the site is moving a little in the direction of web 2.0 — of adding more interactive features and offering more content. Rafferty explains:<\/p>\n

As to why we’ve redesigned (and this is by no means the end \u2013 there’s a list of more changes just waiting to take effect), the answer is simple. Our readers told us to. We conducted extensive quantative and qualitative usability research with a specialist consultancy involving a lot of sitting behind two-way mirrors and biting back squeals of frustration when real-life readers couldn’t use our site \u2013 and we listened to all of the recommendations that they made. Months of workshops, designing, testing and re-designing later and we’re happy that we’ve shifted our site from being a company on broadcast to being genuinely reader-centric.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

At theBookseller.com, Ann Rafferty talks about her redesign of the Penguin UK site. In essence the site is moving a little in the direction of web 2.0 —…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[32,14,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/309"}],"collection":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}