{"id":1306,"date":"2008-12-08T05:00:23","date_gmt":"2008-12-08T13:00:23","guid":{"rendered":"http:\/\/www.rightreading.com\/blog\/?p=1306"},"modified":"2008-12-07T18:37:10","modified_gmt":"2008-12-08T02:37:10","slug":"appreciating-tschichold","status":"publish","type":"post","link":"https:\/\/www.rightreading.com\/blog\/art-and-illustration\/typography\/appreciating-tschichold\/","title":{"rendered":"Appreciating Tschichold"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" title=\"jan tschichold, 1926\" src=\"http:\/\/www.rightreading.com\/blog-images-08\/tschichold.jpg\" alt=\"jan tschichold, 1926\" width=\"435\" height=\"475\" \/><\/p>\n<p>Jan Tschichold is one of the inescapable figures in twentieth-century typoraphy. This photo was taken in 1926. Richard Hollis has written an appreciation, called &#8220;<a href=\"http:\/\/www.guardian.co.uk\/artanddesign\/2008\/dec\/05\/jan-tschichold-typography\">Jan Tschichold: Titan of Typography,&#8221;<\/a> in the Guardian. Although Hollis&#8217;s article does not attempt much analysis or evaluation of Tschichold&#8217;s work, it does present another angle of approach to one of the most influential typographers of modern times.<a href=\"http:\/\/www.guardian.co.uk\/artanddesign\/2008\/dec\/05\/jan-tschichold-typography\"><!--more--><\/a><\/p>\n<p>Tschichold had, broadly speaking, a kind of two-part career. Initially he was a proponent of Bauhaus-inspired asymmetrical design, exemplified by this 1927 poster for a film by directed by Alexandre Volkoff.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" title=\"jan tschicholds poster design for casanova\" src=\"http:\/\/www.rightreading.com\/blog-images-08\/casanova.jpg\" alt=\"jan tschichold's poster design for Alexandre Volkoff's 1927 film casanova\" width=\"435\" height=\"616\" \/><\/p>\n<p>Later, in his work with Penguin, he was a rather strident advocate of symmetrical design, as seen in this 1950 cover for <em>The Great Gatsby.<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" title=\"jan tschicholds cover design for the penguin edition of fitsgeralds great catsby\" src=\"http:\/\/www.rightreading.com\/blog-images-08\/gatsby.jpg\" alt=\"jan tschichold's cover design for the great catsby\" width=\"435\" height=\"711\" \/><\/p>\n<p>In addition to the Hollis article, the Guardian also has a small <a title=\"The Guardian: Tschichold Slide Show\" href=\"http:\/\/www.guardian.co.uk\/culture\/gallery\/2008\/dec\/05\/design?picture=340414513\" target=\"_blank\">slide show<\/a>, from which these images have been taken.<\/p>\n<p>.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.powells.com\/partner\/32423\/s?kw=tschichold+jan\">jan tschichold at powell&#8217;s<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/search?ie=UTF8&amp;keywords=jan%20tschichold&amp;tag=rightreading-20&amp;index=books&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325\">jan tschichold at amazon<\/a><img decoding=\"async\" loading=\"lazy\" style=\"border:none !important; margin:0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=rightreading-20&amp;l=ur2&amp;o=1\" border=\"0\" alt=\"\" width=\"1\" height=\"1\" \/><\/li>\n<\/ul>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jan Tschichold is one of the inescapable figures in twentieth-century typoraphy. This photo was taken in 1926. Richard Hollis has written an appreciation, called &#8220;Jan Tschichold: Titan of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/1306"}],"collection":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":4,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"predecessor-version":[{"id":1310,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/posts\/1306\/revisions\/1310"}],"wp:attachment":[{"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rightreading.com\/blog\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}