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Right-reading (adj): Having the proper orientation (used in printing)

Today is Saturday, February 4, 2012 7:45 am (U.S. central time).

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Tom Christensen
("xensen") ^. tom [at] rightreading.com

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Most posts appear early weekday mornings.

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Internet book marketing

The next installment of my series of columns that is running at Foreword Magazine this month is up. This one looks at why publishers should try to optimize direct online sales. The next column will look at some ways to improve numbers from this segment.

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This companion blog to www.rightreading.com explores the full gamut of print and electronic publication, from conception, research, and editing through design, typesetting, and image preparation, through paper, print, and pixel on to marketing and sales. It seeks to integrate the editorial and design functions, which too seldom communicate effectively. Books, authors, translation, and reviewing are also covered.

Some rights reserved 2012 blog.rightreading.com. This work is licensed under a Creative Commons (attribution, noncommercial, no derivs: 3.0) License (US), although some of the work this blog incorporates may be separately licensed.