One of the most impressive things about Google is its staying power. The life cycle of online ventures is usually pretty short. Digg, for example, is no longer as compelling as it once was, despite its inflated offering price.
Then there’s Technorati. Its ascension into the heights of the blogosphere was the result of its being the first search engine or aggregator for blogs. (Over the first two decades of the internet all that has been required for massive success has been one simple idea, but surely at some point more sophisticated thinking will be necessary.) What is Technorati good for now?
No, really — I can’t figure it out. Google Blog Search does a better job of searching blogs for content. (WordPress 2.3 has abandoned Technorati and now uses Google Blog Search to track backlinks.) Sites like MyBlogLog and BUMPzee are better at the social aspect of blogging.
I have a bunch of feeds designed to find new material on various topics, but the Technorati feeds have become entirely redundant and are not finding material that I can’t find more quickly by other means. I think I am going to have to delete all the Technorati feeds. Redundancy creates inefficiency and with a day job, several blogs, and free-lance work on the side I can’t afford to be any more inefficient than I naturally am.
So tell me, what is the use of Technorati?