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Right-reading (adj): Having the proper orientation (used in printing)

Today is Wednesday, May 23, 2012 3:20 pm (U.S. central time).

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Tom Christensen
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Exploding Aardvark

lisa boucher

At a time when niche marketing is the rage and everyone wants to capitalize their blogs by optimizing for keywords in search engine result pages, it’s nice to run across an entertaining and informed generalist blog with an offbeat sense of humor and a judicious mix of posts ranging across politics, music, language, and other topics.

No, not this one. I’m referring to Exploding Aardvark, in which Lisa Boucher artfully mixes the most unusual ingredients into a uniquely tasty dish.

An editor (but not one of the dull ones), she could probably fix up my long-winded opening sentence.

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This companion blog to www.rightreading.com explores the full gamut of print and electronic publication, from conception, research, and editing through design, typesetting, and image preparation, through paper, print, and pixel on to marketing and sales. It seeks to integrate the editorial and design functions, which too seldom communicate effectively. Books, authors, translation, and reviewing are also covered.

Some rights reserved 2012 blog.rightreading.com. This work is licensed under a Creative Commons (attribution, noncommercial, no derivs: 3.0) License (US), although some of the work this blog incorporates may be separately licensed.