New York Times article on Met layoffs

New York Times article on Met layoffs (click through for web version).

After a $3 million rebranding that was “widely derided,” the Met is cutting some 100 jobs (following voluntary buy-outs). Facing tens of millions of dollars in deficits, director Thomas Campbell plans to rack up profits through what we all know is the easiest possible way: “We are putting greater emphasis on our publications.”

Old (left) and new (right) Metropolitan Museum of Art logos, and 1970s-era Metropolitan Opera logo (center)

Old (left) and new (right) Metropolitan Museum of Art logos, and 1970s-era Metropolitan Opera logo (center).

The Met rebranding was supposed to make the museum look more contemporary. Yet it bears a striking resemblance to the Metropolitan opera logo from about forty years ago. Back to the future?