News that Sarah Palin’s political action committee has bought more than $63,000 worth of Going Rogue shows that the ex-governor knows how to manage her books. Going Rogue retails for $28.99. If the books were bought at full retail price and author got a 15 percent royalty off the retail price, that means that 15 percent of the $63,000, or $9,450, ended up in Palin’s own pocket.
The books were used by the PAC to mail copies to potential donors, so that more money could be raised, presumably to purchase more books, which could be then sent to more donors . . . and so on. All the while increasing the book’s sales rank in the marketplace.
Every author should have a PAC!