Admit it designers, you’re a bunch of playbabies. Witness:
Category: graphic design (Page 2 of 4)
John Gall, book designer for B&N, shares some thoughts about book cover design.
Crave that prominent-grid, basic-fonts, industrial design aesthetic? Massamo Vignelli would tell you that you can’t just imitate the surface, which must emerge as an epiphenomenon from an essential spirit embuing the design at its most fundamental level. He has put a document called The Vignelli Canon on the web as a pdf. It’s worth consulting.
Over at India, Ink., the redoubtable India is thinking about “what materials and processes and vendors to use to make books that will last a hundred years.”
I think traditional books will survive the digital revolution but that their role will change. They will become luxury items, keepsakes, so whoever still knows how to make the nicest books will win. But I’ll bet that a lot of well-meaning production people don’t even know how to spec well-made books, because all they’ve ever been asked to do at their jobs is make everything cheaper and faster. And as the vendors that excel at quality work die off—Stinehour comes to mind—it will become even more difficult to acquire that kind of experience.
Every so often Mr. Peacay of BibliOdyssey exceeds even his high standards, and then one just has to call attention once again to his excellent site. BibliOdyssey is devoted mainly to prints and book illustrations, but for this post on board games he has selected 34 favorites from the British Museum’s Prints Database.It’s a wonderful selection ranging from the 16th through the 20th century.
I’m always partial to late Medieval – Early Renaissance illustrations similar to the one shown above. Well, according to the British Museum, which dates it to the 18th century, this one is actually a fair bit later than that, but to my eye it’s in the style of earlier woodblock illustrations. Peacay describes the board as a “simplistic spiral arrangement of game squares in an anonymous board produced in the 1700s.”
Penguin Books and Creativity magazine recently ran a Hearts and Minds Talent Competition for which entrants designed the cover of a book by Sam Taylor, described as “a chilling novel about the near future, where most of the world has been destroyed by catastrophic floods.” There were many strong entries. Shown below are four of the twenty-five finalists. At lower right is the winning entry by Matt Taylor. At upper left is the first runner up by Pillow Fort. The one at lower left was designed by Alan Vladusic and the one at upper right by John Rice.
It’s not unusual to see two or more books that use the same image. After all, professional designers tend to sample from the same stock image pools. What I find interesting about these two is the way the different crops and tones seem to adjust the dynamic between the figures.
Would you be more likely to pick one up than the other?
The New York Public Library’s amazing and ever-expanding digital collections includes more than two thousand book jackets from 1926 through 1947. The library routinely removed jackets from books in its collection– no doubt because they quickly would become damaged or lost — but during those years some of its librarians kept interesting examples in a collection of scrapbooks. As the library website notes, “Ranged side-by-side within years, the dust jackets provide an overview of the graphic design taste and trends of the time, while helping to reconstruct the atmosphere of the annual panoply of an era’s published works, with classic titles alongside their less enduring contemporaries”
Getty Images has come up with an odd, inventive, and intriguing take on the streaming music service (pandora, last fm, etc.). Getty’s Moodstream combines audio with shifting still and video images. The user dials up a “mood” by adjusting sliders for such qualities as “happy” vs. “sad,” “calm” vs. “lively,” and so on. (Or you can choose from presets.)
Moodstream is intended as a promotional tool. Getty hopes that creative people will use it as a brainstorming tool and end up licensing some of the images. Certainly Getty is rich in excellent stock images. Unfortunately, the music is the weak link, and I suspect after the site’s novelty has faded the comparatively insipid music will not be good enough to attract a sizable audience.
Still, it’s an interesting concept, and one worth checking out.
Here’s n interesting case study in how a final magazine layout is arrived at. The designer is Matt Willey, the magazine Royal Academy.
The title changes are amusing, in a wicked sort of way (I assume the endless revisions are coming from an editor) — at some point Wiley just stops entering the changes and works with a row of exes instead.
Graphic designer Frank Chimero had the cool idea of comparing his silhouette to those of a bunch of famous people. He turned the project into a nicely designed little book. A selection from the book is on his website (though the text is too small, regrettably, for reading).
Via Swiss Miss
There have, of course, been many effects. some good, others not so good. Caduceus is probably asking for practical advice on using new technologies and media, but the question could also be answered in a broader sense. Following are a few consequences of new technologies that come immediately to mind.
- Maybe the most significant result of new design and printing technologies is just that publishing has become more affordable. I think it was Ben Franklin who said “Freedom of the press belongs to those who own one.” Through the centuries printing and publishing required a significant investment that kept the industry in the control of an exclusive group of specialists. That has changed and now anyone can easily and cheaply publish a book (although promoting, marketing, and selling it remain difficult).
Print on demand and short run printing have also made it possible to keep books in print that formerly could not have been reprinted because of the expense of a conventional reprint, which penalizes short runs with very high unit costs. These technologies make self-publishing (or at least self-printing) economically viable.
- Word processing has changed the way texts are written and edited. Authors used to resort to elaborate strategies to make revisions. Evan Connell, for example, used to retype passages and then attach the new sheets with windows cut out of the pages where he wanted the original text to remain. Today revising and moving words, passages, and even chapters is so simple that the text is rarely a continuous stream, like that championed by Kerouac, for example, and instead is more like a snowflake, with elaborations being worked on all sides around the core idea.
- Regarding typography, rather than working with a limited set of font sizes (in the hot type era, one often had to make do with a very restrictive font set), designers now have a nearly seamless continuum of sizes and widths to work with. It also used to be difficult to set type in anything but a rectangularly block — now limitless effects can be achieved quickly and easily. This gives designers and layout people extraordinary freedom to create spectacular results — or to screw up spectacularly.
- New type formats have enormously multiplied the number of typefaces available, at a low cost compared to previous technologies. There was a time when typesetters might spend years working with only one or two typefaces — whose qualities they would come to know intimately — but today people flit from one face to another, in the same work, or page, or even sentence. While the principles of good typography remain largely unchanged, type families and traditions have have become kaleidoscopically confounded.
Typography was formerly a craft that was highly constrained by tradition — probably master-apprentice lineages of typesetters could be worked out, much as Melissa Rinne has traced lineages of bamboo artists — whereas today relatively few people working with type are educated in the craft’s traditions.
- The integrity of the image has been sacrificed for ease of production and the graphic artist’s command of effects. Digital photography and low-cost digital scanning have reduced the cost of photographing and printing in color, and images and texts are more integrated than they used to be and can be moved and modified together. Image manipulation is easy and can produce effects that were previously almost unimaginable. Photographs are no longer authoritative. Images are tweaked and modified at nearly every stage of production and in nearly every instance of use, making image authorship itself problemmatic.
In sum, more flexible and affordable printing and publishing options are available than in the past, with a lower bar to entry. On balance this is good, but it means that a large percentage of work is amateur in nature. Writers rush to print before their work has matured or their texts have been sufficiently edited. Books are produced that are so painful to look at they are effectively unreadable, never mind the text.
Amateurs can, of course, produce first-rate work, but the very ease with which a book can be produced makes it unlikely that many people will educate themselves on the qualities that distinguish well-made books. Probably more excellent works are being created than ever before, but as readers we are drowning in a sea of pabulum, and finding those instances of excellence becomes challenging.
Book publishing has always been a little backward in some aspects of marketing. For example, while a graphic designer might produce several covers for a book, these are usually reviewed only by a select group of decision makers involved with its production and marketing. I’m not aware of many focus group tests, even for titles that will be receiving massive resources.
Now Bantam Dell is running an online poll to help choose among three different covers for the paperback edition of Ian Ayres’ Super Crunchers (which “explores how detail-rich data and our increasing ability to ‘crunch’ information is changing the way we live”). I suppose it’s a positive step, although I’m not sure that online votes correspond directly to potential sales.
In an extravagant gesture, Bantam Dell will give a free trade paperback copy of the book to twenty lucky winners (a value to the publisher of perhaps a dollar per book in direct production costs, so they are committing some $20 to prizes an an inducement for people to vote) — this is announced by a huge red checkmark together with the words (all caps) ENTER TO WIN, followed by a screamer. I can’t imagine this kind of overselling is effective.
Is one of these covers better than the others?