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concept to publication

When kerning goes bad, 2 . . .

. . . and here the font aids and abets.

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via BuzzFeed (“I went to this store. It was a huge disappointment.”)

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4 Comments

  1. KAD

    OH! that took me forever to see what they really meant.

  2. That’s the best bad signage around, although you might want to check out this recent addition over at “Rangelife”:

    http://rangelife.typepad.com/rangelife/2009/05/perfect-score.html

  3. ROFLOL! Not that this old lady would be interested in anything like that….at least, not these days.

  4. Good one! Like the previous commenter, it took me a while to figure out what it was supposed to be. Amazing that they didn’t see that coming. Or perhaps they did, like FCUK?

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