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Breaking news in typography

Right Reading was pleased to receive the following news brief via inter office mail from bittermelon:

Extra-Slanty Italics Introduced for Extremely Important Words

NEW HOPE, MN—In an attempt to address writers’ ever-growing word-emphasis needs, Minnesota-based Pica Foundry has developed a new, extra-slanty italic font, design director Jordan Soderblum announced Monday.

“When writing important words, authors too often bypass regular italics in favor of all capital letters, which not only look awkward but also disrupt the flow of the text,” said Soderblum, whose new italics design is slanted at a more acute 60-degree angle instead of the normal 75. “We believe that the additional 15 degrees of slant will allow authors to create a much more intense and immediate reading experience.”

Soderblum said that his design team is currently developing a demi-semibold typeface for writers who “kind of, but not really” want to accentuate subheadings.

The Onion, June 16, 2009

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2 Comments

  1. I was getting all steamed up over this ridiculous idea and then, I saw your “source.” HA! April Fool’s in July!

  2. Surely there’s a limit to how far writing may be slanted, before it lies over and goes to sleep.

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