It’s unmemorable because it’s set in Georgia. Or at least that doesn’t help, according to Eightface, who cites a study that purports to show that students remember material better when it is set in something like Comic Sans Italic or Haettenschweiler than in some unassuming face. The idea, apparently, is to slow down reading speed. Of course, if you want to slow down reading

there R other wa
ys to accompli
sh the sam
e thing.