After a $3 million rebranding that was “widely derided,” the Met is cutting some 100 jobs (following voluntary buy-outs). Facing tens of millions of dollars in deficits, director Thomas Campbell plans to rack up profits through what we all know is the easiest possible way: “We are putting greater emphasis on our publications.”
The Met rebranding was supposed to make the museum look more contemporary. Yet it bears a striking resemblance to the Metropolitan opera logo from about forty years ago. Back to the future?
- Wired: The Met explains its logo
- Vulture: The logo is a “typographic bus crash
- Hyperallergic: Meh-tropolitan
- Observer: The Met explains