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Right-reading (adj): Having the proper orientation (used in printing)

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Today is Saturday, March 13, 2010 3:20 pm (U.S. central time).

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The four-color process

This photo, which I took at the Snoeck Ducaju & Zoon printing plant in Ghent, Belgium, a few years back, clearly shows the four-color printing process. The workers are cleaning the presses, and they have removed the plates. From back to front you can see the colors of conventional four-color (CMYK) printing: black (the “key,” K), cyan (C), magenta (M), and yellow (Y).

Yellow plates are made not to look quite the color of yellow ink in order to see them better. The yellow is added last, and too much can create a kind of milky fog, so adjusting the yellow is often a place to start in color correcting on press.

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This companion blog to www.rightreading.com explores the full gamut of print and electronic publication, from conception, research, and editing through design, typesetting, and image preparation, through paper, print, and pixel on to marketing and sales. It seeks to integrate the editorial and design functions, which too seldom communicate effectively. Books, authors, translation, and reviewing are also covered.

Some rights reserved 2010 blog.rightreading.com. This work is licensed under a Creative Commons (attribution, noncommercial, no derivs: 3.0) License (US), although some of the work this blog incorporates may be separately licensed.