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Right-reading (adj): Having the proper orientation (used in printing)

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Duly Quoted

The way that becomes the way is not the immortal way. The name that becomes a name is not the immortal name.”
-- Laozi

On this date on this blog

01-08-2008 A tiny annoyance

Tom Christensen
("xensen") ^. tom [at] rightreading.com

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Found type: San Francisco Galvanizing

san francisco galvanizing

I like this Deco-ish typeface on a building at Harrison near 8th in San Francisco. Check out the low cross-bars, the tiny spur on the G, the bulbous loop on the R, the very open C, and most of all the straight central section of the S. It all works.

While we’re in the neighborhood, a few blocks up 8th Street you can see these tiles facing a parking lot on the side of a building.

ulysses writ on tiles

I wonder if whoever did this ever noticed the typo in the title of the poem (or the one in its final word).

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This companion blog to www.rightreading.com explores the full gamut of print and electronic publication, from conception, research, and editing through design, typesetting, and image preparation, through paper, print, and pixel on to marketing and sales. It seeks to integrate the editorial and design functions, which too seldom communicate effectively. Books, authors, translation, and reviewing are also covered.

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