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Right-reading (adj): Having the proper orientation (used in printing)

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Duly Quoted

The way that becomes the way is not the immortal way. The name that becomes a name is not the immortal name.”
-- Laozi

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Leila and Massimo Vignelli on living by design

new york subway map by massimo vignelli

Massimo Vignelli has been an influential promoter on Swiss industrial graphic design — design that tends to expose an underlying grid and often uses only Helvetica for type. He designed, for example, the New York City subway map shown above, in which the grid is apparent and is effectively used as a means of clearly presenting essential information. In the video below, Leila and Massimo Vignelli discuss some of items they have designed for use in their living space.

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Comments

Comment from DMS
Time: October 30, 2007, 7:35 am

Absolutely stunning. The video is simple yet so informative. The dirty plates explanation is so true that one wonders why no one has thought about it earlier!

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This companion blog to www.rightreading.com explores the full gamut of print and electronic publication, from conception, research, and editing through design, typesetting, and image preparation, through paper, print, and pixel on to marketing and sales. It seeks to integrate the editorial and design functions, which too seldom communicate effectively. Books, authors, translation, and reviewing are also covered.

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